But two things – OK, three – reminded me of how lucky we are these days.

It started with iTunes Match: I updated the iTunes software on my work laptop and then enabled iTunes Match and watched as it increased the number of songs from simply those I’d previously purchased from the iTunes Store (available since a previous release of iTunes) to all of my music collection currently stored on my iMac back at home but now backed up to iCloud.

I was then able to download a track I wanted on my laptop from my music store back home.

I’m working away from home at the moment and saw that there was nothing much worth watching on the telly. So I fired up my iPad, tethered it to my iPhone – thanks to 3′s All You Can Eat data plan – and did a bit of social networking before starting up Sky Go.

I then watched a couple of films from Sky’s Anytime+ feature: new or classic films that are available to you, depending upon your Sky TV package. Streamed over 3′s network at no additional cost to me.

“It Just Works”…

Recent searches had also indicated that 3 might well be offering free tethering, whereby you use your phone’s data package with other devices like laptops and indeed an iPad to save you having to splash out on a separate data contract. And yes, I am beginning to be tempted by the thought of an iPad as well, having had a photographer friend extol the virtues of his and having played with one at Meadowhell last weekend.

Merely having expressed interest, I’d been surprised to receive this text from 3 on the 22nd June:

“Great news: You’ll get an iPhone 4 upgrade and we’ve already reserved one for you…”

I didn’t even say I wanted one yet!

Then on the 24th June:

“Update. Your iPhone 4 is still reserved. Due to high demand we’ll contact you when we can process your order. View tariff details at three.co.uk/iphone”

The next day, I received this text:

“Great news. Your iPhone 4 will be available w/c 19 July. We’ll contact you between 1 & 7 July to process your upgrade…”

Well I’ve just received that call late this afternoon. They’re offering me a 16GB iPhone 4 on a 24 month contract with a one-payment to start with. In other words, it’s the same offer as anyone else would get, except that:

1. I wouldn’t want a 16GB one as I’d intend to actually use it and fill up the phone with music, video and of course work.
2. Why the hell would I want a 24 month contract when Tesco are offering a 12 month one?
3. Why the hell would I want a 24 month contract when my current one is a 12 month one?
4. Why the hell would I want a 24 month contract when Apple tend to launch a newer, better iPhone every year?
5. Why the hell would I necessarily want to stay with 3 when I have two pay monthly phones and want to combine the two into one?

Time to talk to 3′s customer retention department, I think…

What you get for at least $500 – so £500 in the UK, then – will be a glorified ebook reader with the ability to look at photos or browse the web and send e-mail … provided you’re at a WiFi hotspot because it doesn’t ship to start with with any 3G connectivity (and won’t at that price either).

What’s worse is that, like an ebook reader, it’s not exactly pocket sized either.

Now if you’re in the market for an ebook reader that’s twice the price and that brings the option of web browsing where there’s a WiFi hotspot – and with no USB ports a 3G dongle is not an option – then you might want to consider it. For me, I’ll make do with a 3G phone for portability and the ability to look at photos, play music or films, and send e-mail and browse the Internet, or I’ll use a cheap netbook like the one I already have that does a similar job for half the price.

Thanks, but no thanks, Apple.